ANZMAC 2010

Introduction

Australian & New Zealand Marketing Academy, 29 Nov - 1 Dec 2010, Christchurch, Chaired by David Fortin and Lucie Ozanne; Deadline 25 Jun

 ARC: Connections: ELMAR: call

Call for Papers

The ANZMAC 2010 Conference Committee invites submission of competitive papers and special session proposals for the 2010 conference.

All papers should try to address and reflect the conference theme:

Doing More with Less

The conference will be held at the University of Canterbury campus in Christchurch, New Zealand commencing on Monday morning 29 November and ending on Wednesday evening 1 December 2010. The conference will be preceded by a Doctoral Colloquium (commencing on the evening of Friday 26 November – Sunday 28 November 2010).

Details for Authors

All papers must be submitted electronically and must be received by Friday 25 June 2010. Competitive papers must be submitted for review in only one (1) track. Authors should identify the most suitable track relating to the subject matter. Reviewers for ANZMAC 2010 will judge all manuscripts on the basis of their contributions to the development of marketing thought, marketing science or marketing practice. Papers will be judged on their overall quality and their contribution to the theme of the conference. Papers at an early stage of development and/or that merely review the literature are discouraged.

Special Journal Issues of Selected Papers from ANZMAC 2010

This year, the conference committee is keen to select papers and invite authors to further develop their submissions to appear in special issues of a number of journals.

As of now, we have concluded formal agreements with the following 3 journals with possibly two more to come:

  1. Journal of Strategic Marketing (JSM)
  2. Australasian Marketing Journal (AMJ)
  3. International Journal of Entrepreneurship and Small Business (IJESB)

Further details on other journal agreements and how to register your interest for these special issues will be announced on the ANZMAC 2010 web site.
Tracks

ANZMAC 2010 offers well established tracks with the addition this year of two sub-tracks in the Consumer Behaviour area. As this has been a very big track in the past, we have divided the track into two streams as identified below. Senior experienced track chairs and co-chairs will be allocated to each of these 18 tracks in due course and will be announced on the web site.

  • Branding
  • Business Relationships and Networks
  • Consumer Behaviour (A) Empirical Studies and/or Experiments
  • Consumer Behaviour (B) Exploration Studies and/or Conceptual models
  • Corporate Social Responsibility and Ethics
  • Distribution Channels and Supply Chain Management
  • Electronic Marketing
  • Entrepreneurship, Innovation and New Product Development
  • International and Cross-Cultural Marketing
  • Marketing Communications
  • Marketing Education
  • Marketing Metrics and Modelling
  • Marketing Research and Research Methodologies
  • Retailing, Pricing and Personal Selling
  • Services Marketing
  • Social, Not-For-Profit and Sustainable Marketing
  • Strategic Marketing
  • Tourism, Sports, Arts and Heritage Marketing

Special Sessions

In addition to the advertised Tracks, ANZMAC 2010 Conference will also include provision for Special Sessions. Special Sessions provide an opportunity for focused discussions on new, innovative, emerging topics or under-represented areas within marketing.

Submission of conference papers closes on Friday 25 June 2010.

Key Dates

Paper submission opens Mid-April
Registration opens Early May
Paper submission closes 25 June
Review period 29 June – 1 September
Author notification 1 September
Early-bird registration closes 15 October

Invitation to Review

Academics interested in assisting with the review process should register their interest with the Review Chair.

Please nominate the track(s) in your field of expertise by email to: david.fortin@canterbury.ac.nz

For further information, please contact either of the Co-Chairs:

Web: www.anzmac2010.org