ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Promotion Management  Relevant ARCategory: Marketing Journals

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From the Guest Editors: About this Journal of Promotion Management “Down Under” Special Issue
–Ian Phau; Robina Xavier [Publisher] [Google Scholar]

Same But DifferentÄPerceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia
–Gayle Kerr; Judy Drennan [Publisher] [Google Scholar]

Virtual Product Placement as a New Approach to Measure Effectiveness of Placements
–John McDonnell; Judy Drennan [Publisher] [Google Scholar]

Audience Engagement and its Effects on Product Placement Recognition
–Jane Scott; Margaret Craig-Lees [Publisher] [Google Scholar]

Examining the Covert Nature of Product Placement: Implications for Public Policy
–Kerri-Ann L. Kuhn; Margee Hume; Anita Love [Publisher] [Google Scholar]

Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising
–Christopher Marchegiani; Ian Phau [Publisher] [Google Scholar]

Typologies of Banner Advertisements’ Attributes: A Content Analysis
–Rahim Hussain; Arthur Sweeney; Gillian Sullivan Mort [Publisher] [Google Scholar]

Television Advertising Avoidance: Advancing Research Methodology
–Steve Dix; Ian Phau [Publisher] [Google Scholar]

What Advertisers Need to Know about the iYGeneration: An Australian Perspective
–Edwina Luck; Shane Mathews [Publisher] [Google Scholar]

The Effect of Availability, Point of Purchase Advertising, and Sampling on Children’s First Independent Food Purchases
–Dafina Rexha; Katherine Mizerski; Dick Mizerski [Publisher] [Google Scholar]

Sex Appeal in Advertising: What Consumers Think
–Sukanlaya Sawang [Publisher] [Google Scholar]

A Model of Sponsorship Effects on the Sponsor’s Employees
–Aila M. Khan; John Stanton [Publisher] [Google Scholar]

Social Capital Initiatives: Employees and Communication Managers Leading the Way?
–Joy Chia; Margaret Peters [Publisher] [Google Scholar]

Community Engagement: Exploring a Relational Approach to Consultation and Collaborative Practice in Australia
–Kim A. Johnston [Publisher] [Google Scholar]

Fast Track Opportunities for High Achievers? A Comparative Investigation into Career Advancement Patterns for In-House and Consultancy Practitioners
–Katharina Wolf [Publisher] [Google Scholar]

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