TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 22(2)
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Journal of International Consumer Marketing
Relevant ARCategory: Marketing Journals |
Editorial
–Erdener Kaynak [Publisher]
A Revisit of the Theoretical Model of Store Image and Its Application to Chinese Consumers
–Haiyan Hu; Cynthia R. Jasper [Publisher] [Google Scholar]
Mall Shopping Motives and Activities: A Multimethod Approach
–Dalia A. Farrag; Ismail M. El Sayed; Russell W. Belk [Publisher] [Google Scholar]
The Effects of Technology Self-Efficacy and Innovativeness on Consumer Mobile Data Service Adoption between American and Korean Consumers
–Kiseol Yang [Publisher] [Google Scholar]
College-Educated Youths’ Attitudes toward Global Brands: Implications for Global Marketing Strategies
–Shu-Chuan Chu; Szu-Chi Huang [Publisher] [Google Scholar]
An Integrated Model of Influential Antecedents of Online Shopping Initial Trust: Empirical Evidence in a Low-Trust Environment
–Ming Zhou; Ding Tian [Publisher] [Google Scholar]
How Physical Attractiveness and EndorserÄProduct Match-up Guide Selection of a Female Athlete Endorser in China
–Matthew Tingchi Liu; Guicheng Shi; IpKin Anthony Wong; Aaron Hefel; Chen-Yueh Chen [Publisher] [Google Scholar]
Cross-Cultural Issues in International Consumer Marketing: Introduction to the Special Section
–Lenard C. Huff [Publisher] [Google Scholar]
Cross-Cultural Differences in the Effects of Abstract and Concrete Thinking on Imagery Generation and Ad Persuasion
–Beichen Liang; Joseph Cherian [Publisher] [Google Scholar]
Dreams and Taboos: Home Loan Advertising in the United States and Saudi Arabia
–Vanessa G. Perry; Carol M. Motley [Publisher] [Google Scholar]
Measuring and Accounting for Cross-Country Response Biases in Marketing Food and Drink Products
–Aron M. Levin; Irwin P. Levin; Michael P. Cook [Publisher] [Google Scholar]