TOC: J Intl Con Mar


Journal of International Consumer Marketing, 22(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of International Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher]

A Revisit of the Theoretical Model of Store Image and Its Application to Chinese Consumers
Haiyan Hu; Cynthia R. Jasper [Publisher] [Google Scholar]

Mall Shopping Motives and Activities: A Multimethod Approach
Dalia A. Farrag; Ismail M. El Sayed; Russell W. Belk [Publisher] [Google Scholar]

The Effects of Technology Self-Efficacy and Innovativeness on Consumer Mobile Data Service Adoption between American and Korean Consumers
Kiseol Yang [Publisher] [Google Scholar]

College-Educated Youths’ Attitudes toward Global Brands: Implications for Global Marketing Strategies
Shu-Chuan Chu; Szu-Chi Huang [Publisher] [Google Scholar]

An Integrated Model of Influential Antecedents of Online Shopping Initial Trust: Empirical Evidence in a Low-Trust Environment
Ming Zhou; Ding Tian [Publisher] [Google Scholar]

How Physical Attractiveness and EndorserÄProduct Match-up Guide Selection of a Female Athlete Endorser in China
Matthew Tingchi Liu; Guicheng Shi; IpKin Anthony Wong; Aaron Hefel; Chen-Yueh Chen [Publisher] [Google Scholar]

Cross-Cultural Issues in International Consumer Marketing: Introduction to the Special Section
Lenard C. Huff [Publisher] [Google Scholar]

Cross-Cultural Differences in the Effects of Abstract and Concrete Thinking on Imagery Generation and Ad Persuasion
Beichen Liang; Joseph Cherian [Publisher] [Google Scholar]

Dreams and Taboos: Home Loan Advertising in the United States and Saudi Arabia
Vanessa G. Perry; Carol M. Motley [Publisher] [Google Scholar]

Measuring and Accounting for Cross-Country Response Biases in Marketing Food and Drink Products
Aron M. Levin; Irwin P. Levin; Michael P. Cook [Publisher] [Google Scholar]