TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 38(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of the Academy of Marketing Science 

Relevant ARCategory: Marketing Journals 

Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Rajan Varadarajan [Publisher] [Google Scholar]

General alliance experience, uncertainty, and marketing alliance governance mode choice
Ning Li, William Boulding & Richard Staelin [Publisher] [Google Scholar]

Social influence on salespeople’s adoption of sales technology: a multilevel analysis
Christian Homburg, Jan Wieseke & Christina Kuehnl [Publisher] [Google Scholar]

A meta-analysis of satisfaction with complaint handling in services
Chiara Orsingher, Sara Valentini & Matteo Angelis [Publisher] [Google Scholar]

Salesperson learning, organizational learning, and retail store performance
Simon J. Bell, B?lent Meng?ç & Robert E. Widing [Publisher] [Google Scholar]

Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Lianxi Zhou, Zhiyong Yang & Michael K. Hui [Publisher] [Google Scholar]

Frontline employee motivation to participate in service innovation implementation
Susan Cadwallader, Cheryl Burke Jarvis, Mary Jo Bitner & Amy L. Ostrom [Publisher] [Google Scholar]

The determinants of consumers’ online shopping cart abandonment
Monika Kukar-Kinney & Angeline G. Close [Publisher] [Google Scholar]