SERVSIG Consortium and Travel Awards


17th Annual Services Doctoral Consortium, sponsored by the Services Marketing SIG of the AMA, Karlstad, Sweden, 9-10 Jun 2010. Liam Glynn Travel Scholarships are available for this event

AMA SERVSIG Services Doctoral Consortium and Liam Glynn Travel Scholarships


The Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 17th annual Services Doctoral Consortium, preceding the Frontiers in Service Conference, to be held at Karlstad University in Karlstad, Sweden.

This year, the consortium will start with a welcome reception at 5:00 PM on Wednesday, June 9, and will continue with sessions from 8:00 AM to 5:00 PM on Thursday, June 10. The Consortium is designed to help doctoral students, new faculty, and researchers and managers from the service industries in their careers in services marketing. By promoting an intimate and collegial atmosphere, the Consortium provides a wonderful opportunity for participants to interact with the field’s leading scholars and up-and-coming


Highlights of this year’s Consortium Program


  • Sessions on Behavioral, Managerial, and Quantitative Modeling approaches
  • Sessions on Excellence in Teaching, and Collaborating with Industry
  • Panel discussion with recent PhD graduates and Assistant Professors on Transitioning from a Doctoral Student to an Assistant Professor
  • An Interactive Research Session for doctoral students to receive feedback on their current research
  • A Special Session on ‘How to Publish in the Top Journals’
  • Up to 2 travel scholarships available to help with Consortium expenses


Liam Glynn Travel Scholarship


April 15, 2010 is the deadline for applications to the American Marketing Association (AMA) Services Marketing Special Interest Group (SERVSIG) for the ASU Center for Services Leadership/Liam Glynn Research Award.  This award gives emerging services scholars the opportunity to attend the Services Doctoral Consortium and the AMA Frontiers in Services Conference.


The ASU Center for Services Leadership is a research center within the W. P. Carey School of Business at Arizona State University. Founded in 1985 to pioneer the study of services, the Center for Services Leadership has established itself as a globally recognized authority on how to compete strategically through the profitable use of services.  The Center for Services Leadership is the sponsor of this year’s Services Doctoral Consortium.


Liam Glynn was a Lecturer at the University College Dublin in the Smurfit Graduate School of Business.  The first Director of the UCD Centre for Quality and Services Management, Liam published services marketing articles in France, Ireland, Italy, the United Kingdom, and the United States.  Co-editor of Understanding Services Management in 1995, he was the Membership Coordinator for the AMA SERVSIG and co-chaired the first AMA SERVSIG Conference on services research in 1999.  He was 40 when his long battle with cancer ended.  SERVSIG created an annual travel scholarship in Liam’s name to honor his memory. To be considered for the Liam Glynn Scholarship, applicants submit a letter of interest and curriculum vita to Tom Baker at The application deadline is April 15th, 2010. Up to 2 scholarships may be awarded based on the applications received, to help the recipients with Consortium expenses. The scholarship winners will be presented with a cash prize and recognized at the Consortium.