ARC: Connections: ELMAR: TOC areas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Jonathan Reynolds [Publisher]

Prototypes versus examples: A new model of online credibility for commercial websites
–Gianluigi Guido, M Irene Prete and Luigi Sammarco [Publisher] [Google Scholar]

Applying netnography to market research: The case of the online forum
–Jiyao Xun and Jonathan Reynolds [Publisher] [Google Scholar]

A diffusion model for measuring electronic community growth and value
–Anat Toder-Alon, Paul D Berger and Bruce D Weinberg [Publisher] [Google Scholar]

An empirical investigation of customer preferences in mobile services
–Shalini N Tripathi and Masood H Siddiqui [Publisher] [Google Scholar]

Variable selection methods in regression: Ignorable problem, outing notable solution
–Bruce Ratner [Publisher] [Google Scholar]

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