TOC: J Targeting Measure Analysis Mar


Journal of Targeting, Measurement and Analysis for Marketing, 18(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing 

Relevant ARCategory: Marketing Journals 

Jonathan Reynolds [Publisher]

Prototypes versus examples: A new model of online credibility for commercial websites
Gianluigi Guido, M Irene Prete and Luigi Sammarco [Publisher] [Google Scholar]

Applying netnography to market research: The case of the online forum
Jiyao Xun and Jonathan Reynolds [Publisher] [Google Scholar]

A diffusion model for measuring electronic community growth and value
Anat Toder-Alon, Paul D Berger and Bruce D Weinberg [Publisher] [Google Scholar]

An empirical investigation of customer preferences in mobile services
Shalini N Tripathi and Masood H Siddiqui [Publisher] [Google Scholar]

Variable selection methods in regression: Ignorable problem, outing notable solution
Bruce Ratner [Publisher] [Google Scholar]