Key Marketing Concepts


The Evolution of Key Marketing Concepts, Special issue of Journal of Historical Research in Marketing, Edited by Ben Wooliscroft; Deadline 1 Jul 2011

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Call for papers
Journal of Historical Research in Marketing

Special issue on
The evolution of key marketing concepts

The Journal of Historical Research in Marketing invites submissions for a special issue on ôThe evolution of key marketing conceptsö. Marketing is a relatively new discipline, but there is considerable evidence of change in the key ideas in marketing over time. These changes have inspired a growing number of scholars to seek understanding of the nature of and reasons for those changes.

For this special issue of JHRM, papers related to this theme could include, but are not limited to:

  • Key marketing theories/concepts/ideas and their changes over time
  • Key marketing theories/concepts/ideas which have been ôreinventedö, perhaps with different terminology
  • The impact of the wider historical events on the formation of marketing theories/concepts/ideas
  • The impact of key figures on the formation/development of marketing theories/concepts/ideas
  • The methods/philosophy of science of the study of the history of ideas.

Authors should clearly connect their writing to the theme. The submission deadline for the special issue is 1 July 2011 with an expected publication date of January 2012. If you are unsure of the suitability of your topic, please contact Ben Wooliscroft, JHRM special issue editor, e-mail:

Submission procedures

Submissions for this special issue of JHRM should be sent electronically in either PDF format or MS Word as an e-mail attachment to the special issue editor: Ben Wooliscroft Please include the phrase ôJHRM Submissionö in your e-mail subject line. Title the submission file attached with the lead author’s surname.

Full submission guidelines can be found at the JHRM webpage:

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