Business-to-Business Service Networks


Special issue of Industrial Marketing Management, Edited by Stephan C. Henneberg, Peter Naud? and Thorsten Gruber; Deadline 28 Feb 2011

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Related ARContent: Journal of Business-to-Business Marketing 

Call for papers
Industrial Marketing Management

Special Issue
Business-to-Business Service Networks
Submission deadline February 28, 2011

Guest editors

Stephan C. Henneberg, Manchester Business School, UK
Peter Naudé, Manchester Business School, UK
Thorsten Gruber, Manchester Business School, UK

Business networks are complex webs of interdependent exchange relationships within which companies and individual managers operate. They consist of manifold actors, complex interactions, as well as organizational structures and resource transformation processes.

This special issue of Industrial Marketing Management focuses on services in the context of business networks. This includes traditional services companies but also industrial companies which use services to provide tailored solutions to their customers (i.e. the concept of ‘service infusion’). The following themes represents some topics which are of particular interest to the overall focus of the special track: service networks, social network theory in a service environment, service infusions, networking and network position in services networks, supply chain management and marketing integration in services exchanges. However, other papers pertinent to the topic of business-to-business services networks are also most welcome.

Papers will be selected on the basis of quality, originality and relevance to the development of ideas within the area of business marketing. We welcome all kinds of papers, whether theoretical, methodological or empirical as far as they create an original contribution to service network research.

All manuscripts should follow the general guidelines for authors of Industrial Marketing Management.


Manuscripts must not have been published or be under consideration in other journals. Please submit your paper electronically to each of the IMM Special Issue Editors: Stephan C. Henneberg (, Peter Naudé (, or Thorsten Gruber (; and copy the IMM editor Peter LaPlaca (