TOC: Service Bus
Introduction
Service Business, 4(1)
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Service Business
Relevant ARCategory: Marketing Journals |
Introduction
–Jose Millet Roig [Publisher] [Google Scholar]
Fostering strategic learning capability to enhance creativity in small service businesses
–Peter Wyer, Stephen Donohoe & Patrick Matthews [Publisher] [Google Scholar]
The impacts of instructional video advertising on customer purchasing intentions on the Internet
–Kun-Huang Huarng, Tiffany Hui-Kuang Yu & Jian Jhang Huang [Publisher] [Google Scholar]
Customer equity: a creative tool for SMEs in the services industry
–Ward Roofthooft [Publisher] [Google Scholar]
Making e-government attractive
–Michael Willoughby, Hermenegildo Gil G¢mez & M. ?ngeles Fern ndez Lozano [Publisher] [Google Scholar]
Innovative and creative entrepreneurship support services at universities
–M¢nica Arroyo-V zquez, Peter Sijde & Fernando Jim‚nez-S ez [Publisher] [Google Scholar]
Focus on practice service process innovation in the Brazilian electric energy sector
–Mauricio Uriona-Maldonado, Leonardo Leoc dio Coelho Souza & Gregorio Varvakis [Publisher] [Google Scholar]