ARC: Connections: ELMAR: TOC areas: b2b: journals

Journal of Business-to-Business Marketing  Relevant ARCategory: Marketing Journals

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Employee Flow as an Integrated and Qualitative System: Impact on Business-to-Business Service Quality
–Gregory John Lee [Publisher] [Google Scholar]

Purchasing Higher-Value, Higher-Price Offerings in Business Markets
–James C. Anderson; Finn Wynstra [Publisher] [Google Scholar]

The Impact of Relational Variables on Value Creation in BuyerÄSeller Business Relationships
–Jos‚ ?ngel L¢pez S nchez; Mar¡a Leticia Santos Vijande; Juan Antonio Trespalacios Guti‚rrez [Publisher] [Google Scholar]

Book Review

In Search of a New Logic for MarketingÄFoundations of Contemporary Theory , by Christian Gronroos
–Ivan Snehota [Publisher]

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