TOC: J Bus Bus Mar


Journal of Business-to-Business Marketing, 17(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: b2b: journals

Journal of Business-to-Business Marketing 

Relevant ARCategory: Marketing Journals 

Employee Flow as an Integrated and Qualitative System: Impact on Business-to-Business Service Quality
Gregory John Lee [Publisher] [Google Scholar]

Purchasing Higher-Value, Higher-Price Offerings in Business Markets
James C. Anderson; Finn Wynstra [Publisher] [Google Scholar]

The Impact of Relational Variables on Value Creation in BuyerÄSeller Business Relationships
Jos‚ ?ngel L¢pez S nchez; Mar¡a Leticia Santos Vijande; Juan Antonio Trespalacios Guti‚rrez [Publisher] [Google Scholar]

Book Review

In Search of a New Logic for MarketingÄFoundations of Contemporary Theory , by Christian Gronroos
Ivan Snehota [Publisher]