Marketisation of Higher Ed
Introduction
The Marketisation and Marketing of Higher Education, Special issue of Journal of Marketing Management, Edited by Jane Hemsley-Brown and Anthony Lowrie; Deadline 31 Oct 2010
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JOURNAL OF MARKETING MANAGEMENT SPECIAL ISSUE CALL FOR PAPERS
Special Issue on The Marketisation and Marketing of Higher Education
Guest Editors: Jane Hemsley-Brown and Anthony Lowrie
The Editors of this special issue of JMM on “Marketisation, Marketing and Higher Education” invite papers which critically engage with theoretical and empirical issues, drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education, in an international context.
The closing date for submissions is 31 October 2010 for publication in October 2011.
Full information is available at
http://www.tandf.co.uk/journals/cfp/rjmmcfp.pdf