British General Election, 2010


Marketing in the 2010 British General Election: Perspectives, Prospect and Practice, Special issue of Journal of Marketing Management, Edited by Paul Baines; Deadline 1 Sep 2010

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Special Issue on Marketing in the 2010 British General Election: Perspectives, Prospect and Practice

Guest Editors: Dr. Paul Baines, Cranfield School of Management and Professor Phil Harris, University of Chester

We invite you to submit a manuscript of approximately 8,000 words to our Special Issue of the Journal of Marketing Management on the above theme. The idea is to explore, nuance and deconstruct an important social democratic concept, Political Marketing, on the grounds that its increasing use has an important role to play in modern (Eastern and Western) society. We propose that our political domain has evolved, some might say regressed, into a new culture of public communication and engagement (for example ‘citizen dialogue’, ‘listening’ – notions from politics which have entered the lingua franca in market research). Political marketing has morphed in ways which are unlikely to be have been expected/proposed by early social/political marketers such as Kotler, Johnson and Shama. In this special edition, we propose to evaluate perspectives on how the use of marketing is evolving, what are the prospects for its future use, and exactly how has marketing been practiced in the British General election and what implications does this have for marketing theory.

The closing date for submissions is 1 September 2010 for publication in July 2011.

Full information is available at