ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing  Relevant ARCategory: Marketing Journals

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Megamarketing: The Creation of Markets as a Social Process
–Ashlee Humphreys [Publisher] [Google Scholar]

An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
–Can Uslay, Z. Ayca Altintig, Robert D Winsor [Publisher] [Google Scholar]

Don’t Think Twice, It’s All Right: Music Piracy and Pricing in a DRM-Free Environment
–Rajiv K Sinha, Fernando S Machado, Collin Sellman [Publisher] [Google Scholar]

Customer Reactions to Service Separation
–Hean Tat Keh, Jun Pang [Publisher] [Google Scholar]

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
–Robert V Kozinets, Kristine de Valck, Andrea C Wojnicki, Sarah J.S Wilner [Publisher] [Google Scholar]

Trying Harder and http://dx.doi.org/ng Worse: How Grocery Shoppers Track In-Store Spending
–Koert van Ittersum, Joost M.E Pennings, Brian Wansink [Publisher] [Google Scholar]

Contract Specificity and Its Performance Implications
–Erik A Mooi, Mrinal Ghosh [Publisher] [Google Scholar]

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response
–Michael J Barone, Tirthankar Roy [Publisher] [Google Scholar]

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
–Feng Zhu, Xiaoquan (Michael) Zhang [Publisher] [Google Scholar]

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