TOC: J Mar


Journal of Marketing, 74(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

Megamarketing: The Creation of Markets as a Social Process
Ashlee Humphreys [Publisher] [Google Scholar]

An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
Can Uslay, Z. Ayca Altintig, Robert D Winsor [Publisher] [Google Scholar]

Don’t Think Twice, It’s All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K Sinha, Fernando S Machado, Collin Sellman [Publisher] [Google Scholar]

Customer Reactions to Service Separation
Hean Tat Keh, Jun Pang [Publisher] [Google Scholar]

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Robert V Kozinets, Kristine de Valck, Andrea C Wojnicki, Sarah J.S Wilner [Publisher] [Google Scholar]

Trying Harder and Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, Joost M.E Pennings, Brian Wansink [Publisher] [Google Scholar]

Contract Specificity and Its Performance Implications
Erik A Mooi, Mrinal Ghosh [Publisher] [Google Scholar]

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response
Michael J Barone, Tirthankar Roy [Publisher] [Google Scholar]

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Feng Zhu, Xiaoquan (Michael) Zhang [Publisher] [Google Scholar]