Revisit: QRWEB 2010


Qualitative Research in Web 2.0, Berlin, 25-26 Mar 2010;

The qualitative research landscape has evolved dramatically since the inception of Web 2.0/3.0. Researchers and practitioners can now perform qualitative research using online communities (MROCs), focus groups, blogs, ethnographies as well as on social networking platforms.


The international conference on Qualitative Research in Web 2.0/3.0 (QRWEB2010) will be held on the 25 & 26 March 2010 in Berlin. This unique and highly interactive event will bring together top academics and industry practitioners to discuss and brainstorm the latest online methodologies for qualitative research.


Link to event website:


Programme highlights include:

·        Evaluating the rules and tools of qualitative research in Web 2.0/3.0

·        Designing and executing successful large-scale online qualitative research studies

·        Developing engaging online market research communities for qualitative research

·        Implementing successful qualitative research studies using social media tools

·        Understanding when to use online methods over traditional offline methods

·        Integrating Web 2.0/3.0 into traditional qualitative research: what needs to be adapted?

·        Discussing best practices in moderating online focus groups on the web

·        Assessing ethical and practical dangers of research using social media

·        Developing participant recruitment strategies: what are the challenges and pitfalls?

·        Assessing the validity of online qualitative research: what are the implications?

·        Web 2.0 user-generated analysis and its contribution to qualitative research methodology

·        Keeping stakeholders engaged: how to keep clients and observers involved in your online research


With thought leaders and experts in online qualitative research – Ray Poynter (UK) – Silvana di Gregorio (UK) – Jeff Walkowski (US) – Jim Longo (US) – Bob Jeffery (UK) – Frank-Thomas Naether (DE) – Jerry van Leeuwen (NL) – Ilka Kuhagen (DE), Guendalina Graffigna (IT) and many more…


Take advantage of this unique opportunity to discuss best practices with your peers in an informal, highly interactive and fun networking environment.


Organisations with representatives attending this conference include: LEGO Group (US) – Yahoo! Middle-East – Aragon – NatCen (UK) – Itracks (US) – University of LondonUniversity of Amsterdam – Open University UK – Empire State College (US) – University of Nottingham – Technical University Dresden (DE)


To register now, please visit: