AMS Review


The Academy of Marketing Science introduces its new theory journal, the AMS Review, to be edited by Victoria L. Crittenden and Robert A. Peterson

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The Academy of Marketing Science is pleased to introduce its new theory journal, the AMS Review. The AMS Review publishes thoughtful contributions that offer insights and perspectives extending knowledge and understanding of marketing-related phenomena. The Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other behavioral sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative quantitative syntheses of research literatures (i.e., meta-analyses) are appropriate. Manuscripts that focus on descriptive literature surveys, proselytize research methods or techniques, or report findings from original empirical research will not be considered for publication in the Review. Similarly, the Review will not publish manuscripts focusing on practitioner advice or marketing education.


Barry J. Babin, Louisiana Tech University
Peter Dickson, Florida International University
Adel El-Ansary, University of North Florida
O.C. Ferrell, University of New Mexico
Dhruv Grewal, Babson College
Tomas Hult, Michigan State University
V. Kumar, Georgia State University
Robert Lusch, The University of Arizona
Dwight Merunka, University Aix-Marseille
A. Parasuraman, University of Miami
William Perreault, University of North Carolina
Leyland Pitt, Simon Fraser University
Linda Price, The University of Arizona
John Quelch, Harvard Business School
Bodo B. Schlegelmilch, Vienna University of Economics and Business
Jagdish Sheth, Emory University
Rajan Varadarajan, Texas A&M University
Valarie Zeithaml, University of North Carolina


Victoria L. Crittenden, Boston College
Robert A. Peterson, University of Texas-Austin


Gregory Gundlach, University of North Florida
Tomas Hult, Michigan State University
Jagdish Sheth, Emory Universit
Rajan Varadarajan, Texas A&M University

Submissions now being accepted: