Consumers? Financial Decision Making


Special issue of Journal of Marketing Research, Guest editor-in-chief John Lynch, Guest editors Shlomo Benartzi, Stefano DellaVigna and George Loewenstein; Deadline 30 Jul 2010

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The Journal of Marketing Research calls for submissions for a special interdisciplinary issue on consumers’ financial decision making. Consumer welfare is strongly affected by household financial decisions large and small: choosing mortgages; saving to fund college education or retirement; using credit cards to fund current consumption; use of very high interest payday loans or tax refund loans; choosing how to “decumulate” savings in retirement, perhaps by use of annuities; deciding how to pay for health care and insurance; and investing in the stock market to increase personal wealth. In all of these domains, consumers are often poorly informed and susceptible to making serious errors that have large personal and societal consequences. Basic research in judgment and decision making, psychology, consumer research, behavioral finance, and behavioral economics can inform our understanding of how consumers actually make such decisions and how consumers can be helped to make better decisions by innovations in public policy, business, and consumer education. We invite scholars from all of these fields to submit papers for the special issue. We also welcome papers about consumer financial decision- making and the law, and empirical papers on public policy interventions that can improve consumers’ financial decisions. We expect this special issue to lead to significant cross-fertilization across fields and therefore to papers of particularly high impact. The special issue will be supported by the Russell Sage Foundation and the Alfred P. Sloan Foundation as part of their joint initiative in support of interdisciplinary behavioral research on consumer finance.

Please submit manuscripts to ; enter "Author Center" then "Submit a New Manuscript" then designate the manuscript type as “Special Issue New Submission." Please include a covering letter noting that the manuscript is for the special issue.

Guest Editor-in-Chief

John Lynch, University of Colorado-Boulder

Guest Editors

Shlomo Benartzi, UCLA
Stefano DellaVigna, University of California-Berkeley
George Loewenstein, Carnegie-Mellon University

Submission Deadline: July 30, 2010

Expected Publication Date: November 2011