Theories of Advertising


Theories of Advertising and Their Link with the Advertising Industry and Its Practices, American Academy of Advertising Preconference event, Minneapolis, 18 Mar 2010

 ARC: Connections: ELMAR: Posting

areas: promotion: content

AAA Presents "Advertising’s Last Stand" Featuring Rance Crain
Saturday, March 20, Noon – 1:30 p.m.
Marriott Minneapolis City Center Hotel

There’s a lot of information and discussion out there about where advertising is and where it is going. Gain some clarity about where we are and where things might be heading from our keynote speaker, ad guru Rance Crain, president, Crain Communications, Inc., and editor in chief of Advertising Age.

Advertising Theory is Alive and Well in the Land of 10,000 Lakes
Thursday, March 18, 8:00 a.m. – 5:00 p.m.

Marriott Minneapolis City Center Hotel (Separate Registration Required)
Treat yourself to a day of luxuriating in thinking deeply about advertising theory at this year’s AAA pre-conference "Theories of Advertising and Their Link with Advertising Industry and Its Practices." Drs. Esther Thorson, Sandra Moriarty, and Margaret Duffy have assembled some of the nation’s most prominent advertising scholars and researchers to share their viewpoints on a range of topics related to advertising theory – what findings mean for ad theory, ad theory and the digital environment, and more! Audience members will participate in breakout sessions with presenters to discuss ad theories: what’s out there, what’s missing, and what works.

You can register for the pre-conference on the AAA website:

You can see the full conference program on the AAA website, or click here: