Conceptual Articles and the JM Blog
Introduction
Read and comment on "The Decline of Conceptual Articles and Implications for Knowledge Development" by Manjit Yadav in JM 74(1)
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Featured Blog on "Decline of Conceptual Articles in the Marketing Discipline."
Please visit the Journal of Marketing Blogs section to discuss the following article by Manjit Yadav in the January 2010 JM issue: The Decline of Conceptual Articles and Implications for Knowledge Development.
The URL for the blog appears below:
http://www.marketingpower2.com/blog/journalofmarketing/2010/02/
Free access to this featured JM article is available at:
http://www.atypon-link.com/AMA/doi/pdfplus/10.1509/jmkg.74.1.1
Look forward to your participation/comments on this article in the JM Blog section of the JM website.
Sincerely,
Siva K. Balasubramanian
Journal of Marketing Website Editor