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areas: methods: journalsMarketing Science 

Relevant ARCategory: Marketing Journals 

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Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
–Linda Court Salisbury and Fred M. Feinberg [Publisher] [Google Scholar]

Commentary–Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test"
–Jordan Louviere and Joffre Swait [Publisher]

Commentary–On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice
–J. Wesley Hutchinson, Gal Zauberman, and Robert Meyer [Publisher]

Rejoinder–Temporal Stochastic Inflation in Choice-Based Research
–Linda Court Salisbury and Fred M. Feinberg [Publisher]

A Model for Trade-Up and Change in Considered Brands
–Greg M. Allenby, Mark J. Garratt, and Peter E. Rossi [Publisher] [Google Scholar]

A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
–Michaela Draganska, Daniel Klapper, and Sofia B. Villas-Boas [Publisher] [Google Scholar]

Uncertainty, Risk Aversion, and WTA vs. WTP
–Erica Mina Okada [Publisher] [Google Scholar]

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
–Peter S. Fader and Bruce G. S. Hardie [Publisher] [Google Scholar]

In-Store Media and Distribution Channel Coordination
–Anthony Dukes and Yunchuan Liu [Publisher] [Google Scholar]

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
–Laura J. Kornish and Qiuping Li [Publisher] [Google Scholar]

Information Provision in a Vertically Differentiated Competitive Marketplace
–Dmitri Kuksov and Yuanfang Lin [Publisher] [Google Scholar]

Predicting Joint Choice Using Individual Data
–Anocha Aribarg, Neeraj Arora, and Moon Young Kang [Publisher] [Google Scholar]

"Call for Prices": Strategic Implications of Raising Consumers’ Costs
–Preyas S. Desai, Anand Krishnamoorthy, and Preethika Sainam [Publisher] [Google Scholar]

The Price Precision Effect: Evidence from Laboratory and Market Data
–Manoj Thomas, Daniel H. Simon, and Vrinda Kadiyali [Publisher] [Google Scholar]

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