Marketing Teachers Tweeting


It's already 2010 and therefore time for the ARC to have a list of links to Twitter accounts used in teaching marketing

 ARC: Connections: ELMAR: Posting Related ARContent: Marketing Academic Blogs 

In an email note to me, Manish Kacker has suggested that the ARC would benefit from having some new material on Social Media. Manish uses Twitter to disseminate links to current marketing related articles to his students ( and believes other professors in other departments do this also — for example John Deighton ( and Robert Kozinets ( I personally follow Susan Brudvig’s tweets on and those of Theresa Flaherty via, to cite two more examples.

Inspired by Manish’s note, I would like to encourage ELMAR subscribers to share the name of their Twitter accounts, or even classic blog URLs, that you are using for teaching or research purposes.

Send them to me at or to Manish at