ARC: Connections: ELMAR: Posting

Related ARContent: Marketing Academic Blogs

In an email note to me, Manish Kacker has suggested that the ARC would benefit from having some new material on Social Media. Manish uses Twitter to disseminate links to current marketing related articles to his students (http://twitter.com/MktgNewsFeed) and believes other professors in other departments do this also — for example John Deighton (http://twitter.com/HBSmktg) and Robert Kozinets (http://kozinets.net/). I personally follow Susan Brudvig’s tweets on http://twitter.com/sbrudvig and those of Theresa Flaherty via http://twitter.com/flahertb, to cite two more examples.

Inspired by Manish’s note, I would like to encourage ELMAR subscribers to share the name of their Twitter accounts, or even classic blog URLs, that you are using for teaching or research purposes.

Send them to me at elmar@ama.org or to Manish at mkacker@mcmaster.ca.