TOC: Qual Mar Res
Introduction
Qualitative Market Research, 13(1)
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Qualitative Market Research
Relevant ARCategory: Marketing Journals |
A study of hoarding behavior and attachment to material possessions
–H‚l‡ne Cherrier, Tresa Ponnor [Publisher] [Google Scholar]
“Behind Closed Doors”: opportunity identification through observational research
–Cynthia M. Webster, Richard Seymour, Kate Daellenbach [Publisher] [Google Scholar]
Naturalistic group interviewing in China
–Giana M. Eckhardt, Anders Bengtsson [Publisher] [Google Scholar]
Cross-border shopping: family narratives
–Raquel Castaño, Mar¡a Eugenia Perez, Claudia Quintanilla [Publisher] [Google Scholar]
Whose street is it anyway? Visual ethnography and self-reflection
–Marta Rabikowska [Publisher] [Google Scholar]
Constructing audio-visual representations of consumer archetypes
–Marylouise Caldwell, Paul Henry, Ariell Alman [Publisher] [Google Scholar]