Foundations and Trends in Marketing, Volume 3, Issue 4.

Promotion Dynamics.
–By Scott A. Neslin and Harald van Heerde. [Publisher] [Google Scholar]

Foundations and Trends in Marketing, Volume 3, Issue 3.

The Sense and Nonsense of Consumer Product Testing: How to Identify whether Consumers are Blindly Loyal?
–By Priya Raghubir, Tyzoon T. Tyebjee and Ying-Ching Lin. [Publisher] [Google Scholar]