DMEF 2010


2010 Direct/Interactive Marketing Research Summit, San Francisco, 9-10 Oct 2010, Chairs Thomas J. Steenburgh, Prasad A. Naik, James W. Peltier and Eric J. Karson; Deadline 14 May

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Call for Papers: 2010 Direct/Interactive Marketing Research Summit

The Direct/Interactive Marketing Research Summit, (San Francisco, CA, October 9-10, 2010) provides a forum for direct/interactive marketing and database marketing topics in the areas of research and teaching. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating practitioners.

Abstracts and papers will be selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of direct/interactive or database marketing. The deadline for all submissions is May 14, 2010. Topics at the Direct/Interactive Marketing Research Summit

For further information and details, please review the Call for Papers (3-page PDF). The following is not meant to be an exhaustive topic list:

Research topics may include

Education topics may include

  • Cross-channel and multi-channel marketing management
  • Cross-selling economics
  • Customer acquisition
  • Customer perception of value
  • Customer relationship management
  • Data mining
  • Database marketing
  • Integrated marketing communications
  • Interactive advertising
  • International direct marketing
  • Internet/e-commerce
  • Lifetime value and customer equity
  • Measuring effectiveness of direct /interactive marketing communications
  • New media

Co-chair contacts for the above topics:

  • Thomas J. Steenburgh, Harvard Business School
  • Prasad A. Naik, University of California, Davis

Education topics may include

  • Creating synergies between research and teaching
  • Curriculum development
  • Effective teaching techniques
  • Integrating new media topics into existing marketing curricula
  • Marketing pedagogy
  • Pedagogical issues in internet education
  • Use of current/emerging technology in the classroom

Co-chair contacts for the above topics:

  • James W. Peltier, University of Wisconsin, Whitewater
  • Eric J. Karson, Villanova University

In addition, Research Summit attendees gain optional complimentary access to the DMA2010 Annual Conference & Exhibition* DMA2010 features presentations by leading practitioners, and educational, research and networking opportunities. Visit the Research Summit website for further information.

Please note: to receive this DMA2010 access register through the Research Summit website – do not register on the DMA2010 site. You must be a Ph.D. candidate or a full time professor to qualify