TOC: J Global Mar


Journal of Global Marketing, 23(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of Global Marketing 

Relevant ARCategory: Marketing Journals 

Erdener Kaynak [Publisher]

Geographical Expansion by International Retailers: A Study of Proximate Markets and Global Expansion Strategies
Michael Etgar; Dalia Rachman-Moore [Publisher] [Google Scholar]

The Critical Role of Relationship Quality in Small- and Medium-Sized Enterprise Internationalization
David B. Kuhlmeier; Gary Knight [Publisher] [Google Scholar]

Strategic Marketing in New Zealand Companies
Roger Brooksbank; Ron Garland; David Taylor [Publisher] [Google Scholar]

It’s Not Black and White: Advertising and Race in Cultural Context
Victoria Jones [Publisher] [Google Scholar]

Adaptation of Marketing Mix Elements in International Markets
Thomas L. Powers; Jeffrey J. Loyka [Publisher] [Google Scholar]

Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi’s
Vertica Bhardwaj; Archana Kumar; Youn-Kyung Kim [Publisher] [Google Scholar]

Book Review

A Review of “Global Marketing Management: Changes, New Challenges and Strategies”
John E. Spillan [Publisher]