ARC: Connections: ELMAR: TOC areas: global: journals

Journal of Global Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Erdener Kaynak [Publisher]

Geographical Expansion by International Retailers: A Study of Proximate Markets and Global Expansion Strategies
–Michael Etgar; Dalia Rachman-Moore [Publisher] [Google Scholar]

The Critical Role of Relationship Quality in Small- and Medium-Sized Enterprise Internationalization
–David B. Kuhlmeier; Gary Knight [Publisher] [Google Scholar]

Strategic Marketing in New Zealand Companies
–Roger Brooksbank; Ron Garland; David Taylor [Publisher] [Google Scholar]

It’s Not Black and White: Advertising and Race in Cultural Context
–Victoria Jones [Publisher] [Google Scholar]

Adaptation of Marketing Mix Elements in International Markets
–Thomas L. Powers; Jeffrey J. Loyka [Publisher] [Google Scholar]

Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi’s
–Vertica Bhardwaj; Archana Kumar; Youn-Kyung Kim [Publisher] [Google Scholar]

Book Review

A Review of “Global Marketing Management: Changes, New Challenges and Strategies”
–John E. Spillan [Publisher]

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