TOC: Intl J Market Res
Introduction
International Journal of Market Research, 52(1)
ARC: Connections: ELMAR: Posting
IJMR 52.1
Editorial
Peter Mouncey
Viewpoint
Learn to love procurement
Louise Cretton
Forum
Perspectives on data mining
Niall M. Adams
Main papers
Do institutions really influence political participation? Contextual influences on turnout and participation in the world’s democracies
Paul Whiteley, Marianne Stewart, David Sanders and Harold Clarke
Consumer-based brand equity conceptualisation and measurement: a literature review
George Christodoulides and Leslie de Chernatony
The importance of social motives for watching and interacting with digital television
Steven Bellman, Anika Schweda and Duane Varan
Whose design is it anyway? Priming designer and shifting preferences
Gorm Gabrielsen, Tore Kristensen and Judith Lynne Zaichkowsky
Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL
Frederic Marimon, Richard Vidgen, Stuart Barnes and Eduard Crist¢bal
Conference notes
IJMR Research Methods Forum: `Start listening, stop asking’, London, 4 November 2009
`Co-creating the future’ Roy Langmaid
`Get real: from the viewing facility to the real world’ Philly Desai
Book reviews
Don Tapscott Ä Grown up digital: how the net generation is changing your world
Alan Wilson
Iain Ellwood with Sheila Shekar Ä Wonder woman: marketing secrets for the trillion-dollar company
Eleanor Shaw