Fisher/SERVSIG Award Winners

Introduction

Nita Umashankar has won this award, with congratulations also to Jeffrey Meyer, Jeonghye Choi, Nancy Sirianni and Elisabeth Honka

 Winners of the 2010 Fisher IMS & AMA SERVSIG Dissertation Proposal Award

 
The Initiative for Managing Services (IMS) at the Ohio State University’s Fisher College of Business, and the American Marketing Association’s Services Special Interest Group (SERVSIG) are pleased to announce the winners of the “2009 Fisher IMS and AMA SERVSIG Dissertation Proposal Competition” for the best doctoral dissertation proposals on Services. This is the fourth year of this annual award. The awards include three cash prizes ($2,000 for the First Place Winner, and $1,000 each for the First and Second Runners-up), and two honorable mentions. The first place winner and the two runners-up will present their research at a special session at the 2009 AMA Winter Educators’ Conference in New Orleans, LA (February 19-22, 2010).
 
 
FIRST PLACE WINNER:               NITA UMASHANKAR
Affiliation:                                         University of Texas at Austin
Advisor:                                            Raji Srinivasan
Proposal:                                         Rethinking Revenue Generation: Cross-Selling in the Customer Service Context
 
FIRST RUNNER-UP:                     JEFFREY MEYER
Affiliation:                                         Texas A&M University
Advisors:                                          Venkatesh Shankar and Leonard L. Berry
Proposal:                                         Essays on Hybrid Bundle Pricing
 
 
SECOND RUNNER-UP:               JEONGHYE CHOI
Affiliation:                                         University of Pennsylvania
Advisor:                                            David Bell
Proposal:                                         Demand Evolution of Internet Retail Service over Space and Time
 
 
HONORABLE MENTION I:            NANCY SIRIANNI
Affiliation:                                          Arizona State University
Advisor:                                             Mary Jo Bitner
Proposal:                                          Branded Customer Service: How Aligning Employee Behavior with Brand Image Impacts Customer-Based Brand Equity
 
 
HONORABLE MENTION II:            ELISABETH HONKA         
Affiliation:                                           University of Chicago
Advisor:                                              Pradeep Chintagunta
Proposal:                                           Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry