TOC: Psych & Mar
Introduction
Psychology and Marketing, 27(2)
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Psychology and Marketing
Relevant ARCategory: Marketing Journals |
Guest editorial: The interaction of online technology on the consumer shopping experience
–William K. Darley [Publisher] [Google Scholar]
Toward an integrated framework for online consumer behavior and decision making process: A review
–William K. Darley, Charles Blankson, Denise J. Luethge [Publisher] [Google Scholar]
Consumer perceptions of online shopping environments: A gestalt approach
–Catherine Demangeot, Amanda J. Broderick [Publisher] [Google Scholar]
Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation
–Young Ha, Sharron J. Lennon [Publisher] [Google Scholar]
The relationship between trusting beliefs and Web site loyalty: The moderating role of consumer motives and flow
–Reetika Gupta, Sertan Kabadayi [Publisher] [Google Scholar]
The potential implications of web-based marketing communications for consumers’ implicit and explicit brand attitudes: A call for research
–Sreedhar Madhavaram, Radha Appan [Publisher] [Google Scholar]