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Related ARContent: Marketing Strategy SIG

2010 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

Nominations (including self-nominations) are invited by the Marketing Strategy Special Interest Group of the American Marketing Association the for the 2010 Mahajan Award for lifetime contributions to the field of marketing strategy research. The award will be presented during the AMA Summer Educators’ Conference in August 2010. The domain of marketing strategy research is broadly defined to include all firm-level strategic marketing issues/decisions/problems. The award recipient will be selected by committee comprised of leading research scholars in marketing strategy, including some past winners of the award. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership. Previous winners of the award include: David Aaker, George Day, David Montgomery, Rajan Varadarajan, Raj Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, Christine Moorman, and Ajay Kohli.

Letters of nomination along with an updated resume should be received by March 10, 2010 in a single PDF file that should be emailed to the address mentioned below:

Rajdeep Grewal President, Marketing Strategy SIG Smeal College of Business Penn State University Email: rgrewal@psu.edu