2010 Paul E. Green Award Winners


Gal Zauberman, B. Kyu Kim, Selin A. Malkoc and James R. Bettman have won the 2010 award for "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences," from JMR

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2010 Paul E. Green Award

Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman were selected as the 2010 winners for their article “Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences,” which appeared in the August 2009 (Volume 46, Number 4) issue of Journal of Marketing Research.

The award honors the Journal of Marketing Research article published in 2009 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research. The committee overseeing the voting process comprised Bart Bronnenberg and Gita Johar.

  • Gal Zauberman is Associate Professor of Marketing in the Wharton School at the University of Pennsylvania.
  • B. Kyu Kim is a doctoral student in the Wharton School at the University of Pennsylvania.
  • Selin Malkoc is Assistant Professor of Marketing at Washington University in St. Louis.
  • James R. Bettman is Burlington Industries Professor of Business Administration and Professor of Psychology and Neuroscience at Duke University.

The six (other) finalists were as follows: Barak Libai, Eitan Muller, and Renana Peres for their article “The Diffusion of Services” (April 2009); Richard A. Briesch, Pradeep K. Chintagunta, and Edward J. Fox for their article “How Does Assortment Affect Grocery Store Choice?” (April 2009); Jie Zhang and Michel Wedel for their article “The Effectiveness of Customized Promotions in Online and Offline Stores” (April 2009); Shuba Srinivasan and Dominique M. Hanssens for their article “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions” (June 2009); Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi for their article “Do Switching Costs Make Markets Less Competitive?” (August 2009); and Ting Zhu, Vishal Singh, and Mark D. Manuszak for their article “Market Structure and Competition in the Retail Discount Industry” (August 2009).

The award is generously funded by colleagues, students, and friends of Green and is administered through the AMA Foundation. The award was presented at the American Marketing Association’s 2010 Winter Marketing Educators’ Conference, held February 19–22, at the Sheraton New Orleans in New Orleans, La. The author will also present the work at the Advanced Research Techniques (ART) Forum, which will be held June 6–9, 2010, in San Francisco.