TOC: Young Consumers
Introduction
Young Consumers, 10(4)
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Young Consumers
Relevant ARCategory: Marketing Journals |
Knowing the child consumer: historical and conceptual insights on qualitative children’s consumer research
–Daniel Thomas Cook [Publisher] [Google Scholar]
“As soon as you get on Bebo you just go mad”: young consumers and the discursive construction of teenagers online
–Rebekah Willett [Publisher] [Google Scholar]
Ambiguities and paradoxes in children’s talk about marketing breakfast cereals with toys
–Anna Sparrman [Publisher] [Google Scholar]
“The Coke side of life” – an exploration of pre-schoolers’ constructions of product and selves through talk-in-interaction around Coca-Cola
–Olivia Freeman [Publisher] [Google Scholar]
What makes me cool? Estonian tweens’ interpretative repertoires
–Margit Keller, Veronika Kalmus [Publisher] [Google Scholar]