Management, Marketing and Technology


Coexistence of Management, Marketing and Technology in a Global Context, Special sesssion of the 25th World Congress of the Czechoslovak Society of Arts and Sciences, 28-29 Jun 2010; Deadline 15 Feb

 ARC: Connections: ELMAR: Posting


Special session on:

Coexistence of Management, Marketing, And
Technology in a Global Context

June 27 to July 3, 2010

The Czechoslovak Society of Arts and Sciences will hold its 25th World Congress in Tábor in the Czech Republic from June 27 to July 3, 2010. The Central theme of the Congress focuses on Contributions of Czechs and Slovaks to Science and Technology of the 21st Century. The Congress will be Co-sponsored by the City of Tábor. This will be a major international gathering of scientists and educators representing many areas of research, education, and practice.

The special session that focuses on coexistence of management, marketing, and technology is intended to bring together scientists, educators, and practitioners who are interested in developments in these areas in Central and Eastern Europe, and specifically in the Czech Republic or Slovakia, that have broad global implications. Examples concerning integration of management styles, marketing practices, and introduction of new technology originating from the Czech Republic or Slovakia will be examined in the global context. Both historical and contemporary case examples are welcome.

Researchers interested in well known personalities such as the famous economist Joseph A. Schumpeter, Peter F. Drucker the early management guru who had close ties to Czechoslovakia, or Tomaš Bata Sr. who was one of the early entrepreneurial and marketing personalities in mass production of shoes for global markets should participate. Companies such as Swedish Ericsson Telephone Company, Ford Motor Company, or IBM (Hollerith) were significant early influences on managerial and marketing practices and technology diffusion in Central and Eastern Europe and tend not to be well documented in research. The managerial, marketing, and technological impact of Czech and Slovak companies such as Tatra, Aero, or CKD also influenced consumer and industrial markets in many countries and are not well known in the research literature.

Research papers, research and teaching cases, and panels are invited to examine interesting research questions, milestone events, and even anecdotal evidence documenting coexistence of management, marketing, and technology derived from such activities in Central and Eastern Europe, and more specifically, from the Czech Republic and Slovakia. Scientists, academics, and practitioners are encouraged to submit their contributions for presentations. Submitted abstracts, papers, and cases will be reviewed and authors will be notified regarding the final acceptance of their submissions. Research papers, case studies, concepts and policy papers are welcome.

The session will be held in English; contributors from all countries interested in the above topics are invited to participate. A special invitation is extended to potential contributors from the Czech Republic and Slovakia. Doctoral students interested in international aspects of management, marketing, and technology and their impact on Central and Eastern Europe are also invited to participate.

One page abstracts should be submitted by February 15, 2010 and e-mailed to Professor George Tesar at Authors will be notified by March 1, 2010 regarding their acceptance. Final papers or cases are due April 30, 2010 and need to be submitted by e-mail. Papers or cases should not be more than fifteen pages in length, written in English, and should be prepared according to the University of Chicago style manual (K.L. Turabian, A Manual for Writers. Chicago: The University of Chicago Press, 1987 or later).

The special session will take place at the Orea Hotel Dvorák Conference Hotel in Tábor, Czech Republic and is planned for June 28 and 29, 2010. Detailed information about the 25th World Congress of the Czechoslovak Society of Arts and Sciences (SVU) along with registration procedures can be found on the SVU website:

Additional information about this special session can be obtained from:

George Tesar, Ph.D.
Professor Emeritus
Umeå University (Sweden)
University of Wisconsin-Whitewater