TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 31(1)
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Services Marketing Quarterly
Relevant ARCategory: Marketing Journals |
Using Mystery Shopping to Compare the Service Quality of Banks in Turkey
–Musa Pinar; Zeliha Eser; Sandy Strasser [Publisher] [Google Scholar]
An Exploratory Study of Foreigners’ Perceptions of Encounters With Local Authorities and Service Providers in France and Sweden
–Peter Hult‚n [Publisher] [Google Scholar]
An Assessment of the Marketing Strategy for Mobile Services of Ethiopian Telecommunication Corporation
–Zelalem Temesgen; Rakshit Negi; Eyob Ketema [Publisher] [Google Scholar]
An Investigation of the Role of Job Resources in Mitigating Customer-Related Social Stressors and Emotional Exhaustion
–Osman M. Karatepe; Ilkay Yorganci; Mine Haktanir [Publisher] [Google Scholar]
Consumer Perceptions of Service Innovativeness and Personal Control
–Mohammad Ali Zolfagharian; Audhesh Paswan [Publisher] [Google Scholar]
Segmenting Demand for Long-Term Care Insurance Among Mature Consumers
–George P. Moschis; S. Todd Weaver [Publisher] [Google Scholar]
Physicians’ Adoption of Pharmaceutical E-Detailing: Application of Rogers’ Innovation-Diffusion Model
–Fadi M. Alkhateeb; Nile M. Khanfar; David Loudon [Publisher] [Google Scholar]