TOC: Services Mar Quart


Services Marketing Quarterly, 31(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: services: journals

Services Marketing Quarterly 

Relevant ARCategory: Marketing Journals 

Using Mystery Shopping to Compare the Service Quality of Banks in Turkey
Musa Pinar; Zeliha Eser; Sandy Strasser [Publisher] [Google Scholar]

An Exploratory Study of Foreigners’ Perceptions of Encounters With Local Authorities and Service Providers in France and Sweden
Peter Hult‚n [Publisher] [Google Scholar]

An Assessment of the Marketing Strategy for Mobile Services of Ethiopian Telecommunication Corporation
Zelalem Temesgen; Rakshit Negi; Eyob Ketema [Publisher] [Google Scholar]

An Investigation of the Role of Job Resources in Mitigating Customer-Related Social Stressors and Emotional Exhaustion
Osman M. Karatepe; Ilkay Yorganci; Mine Haktanir [Publisher] [Google Scholar]

Consumer Perceptions of Service Innovativeness and Personal Control
Mohammad Ali Zolfagharian; Audhesh Paswan [Publisher] [Google Scholar]

Segmenting Demand for Long-Term Care Insurance Among Mature Consumers
George P. Moschis; S. Todd Weaver [Publisher] [Google Scholar]

Physicians’ Adoption of Pharmaceutical E-Detailing: Application of Rogers’ Innovation-Diffusion Model
Fadi M. Alkhateeb; Nile M. Khanfar; David Loudon [Publisher] [Google Scholar]