TOC: J Mar Man


Journal of Marketing Management, 25(9/10)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Management 

Relevant ARCategory: Marketing Journals 

What’s the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium
Graham, C.D.A. [Publisher] [Google Scholar]

Consumer attitudes towards a European retailer’s private brand food products: an integrated model of Taiwanese consumers
Lin, Chen-Yu; Marshall, David; Dawson, John [Publisher] [Google Scholar]

Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael; Knox, Simon [Publisher] [Google Scholar]

How do major European companies communicate their corporate identity across countries? – An empirical investigation of corporate internet communications
Halliburton, Chris; Ziegfeld, Agnes [Publisher] [Google Scholar]

Corporate reputation in the era of Web 2.0: the case of Primark
Jones, Brian; Temperley, John; Lima, Anderson [Publisher] [Google Scholar]

Competitive intelligence in practice: empirical evidence from the UK retail banking sector
Wright, Sheila; Eid, Elsayed R.; Fleisher, Craig S. [Publisher] [Google Scholar]

The savvy French consumer: a cross-cultural replication
Garnier, Marion; Macdonald, Emma K. [Publisher] [Google Scholar]

Seniors’ attitudes to voicing complaints: a qualitative study
Grougiou, Vassiliki; Pettigrew, Simone [Publisher] [Google Scholar]

Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships
Lefaix-Durand, Aurelia; Kozak, Robert [Publisher] [Google Scholar]

A stage model for transitioning to KAM
Davies, Iain A.; Ryals, Lynette J. [Publisher] [Google Scholar]

Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh
Rashid, Ahmed T.; Rahman, Mizan [Publisher] [Google Scholar]