Universal Structure Modeling
Introduction
Frank Buckler offers ELMAR subscribers teaching material on Universal Structure Modeling (Buckler and Hennig-Thurau 2008)
ARC: Connections: ELMAR: Posting
I would like to inform lecturers about the availability of teaching material on Universal Structure Modeling (USM). USM is discussed in Buckler and Hinnig-Thurau (2008) and discussed recently in Buckler (2009).
In the teaching pack Zip-File that can be downloaded at www.neusrel.com/USM-teaching-pack.zip you’ll find:
- Introductory Powerpoint charts on USM
- A PDF tutorial on how to apply USM using the software NEUSREL
Also, you can access two videos on
- "How to use NEUSREL": www.neusrel.com/how-to-use-neusrel.wmv
- "What’s the use of NEUSREL": www.neusrel.com/NEUSREL Comic.wmv
or just stream them on www.neusrel.com and www.neusrel.com/software
References
Buckler, F. (2009): Causal Analysis to the Rescue: How to find success factors from survey data, in: Marketing Research Magazine (AMA), Fall 2009
Buckler, F./Hennig-Thurau, T. (2008): Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Neural Network Complement to LISREL and PLS, in: Marketing Journal of Research and Management