TOC: Penguin Dictionary Mar
Introduction
The Penguin Dictionary of Marketing, A book by Phil Harris
ARC: Connections: ELMAR: Posting
The Penguin Dictionary of Marketing, London: 2009
by Phil Harris
http://www.amazon.co.uk/Penguin-Dictionary-Marketing-Phil-Harris/dp/0140515186
This is a modern and forward looking dictionary which the author hopes reflects the very best of marketing worldwide.