ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Strategic Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Nigel F. Piercy; Carolyn A. Strong [Publisher] [Google Scholar]

Combating commoditisation in service provision: evidence from the UK telecommunications market
–Colin Turner [Publisher] [Google Scholar]

An empirical study into the foundations of CRM success
–Ed Peelen; Kees van Montfort; Rob Beltman; Arnoud Klerkx [Publisher] [Google Scholar]

Maybe I will, maybe I won’t: what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation
–Brian D. Smith [Publisher] [Google Scholar]

Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy?
–R. K. Srivastava [Publisher] [Google Scholar]

Collaboration or opportunism? The role of social capital in developing successful export clusters
–Phillip Waite; Paul Williams [Publisher] [Google Scholar]

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