TOC: J Strat Mar


Journal of Strategic Marketing, 17(6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Strategic Marketing 

Relevant ARCategory: Marketing Journals 

Nigel F. Piercy; Carolyn A. Strong [Publisher] [Google Scholar]

Combating commoditisation in service provision: evidence from the UK telecommunications market
Colin Turner [Publisher] [Google Scholar]

An empirical study into the foundations of CRM success
Ed Peelen; Kees van Montfort; Rob Beltman; Arnoud Klerkx [Publisher] [Google Scholar]

Maybe I will, maybe I won’t: what the connected perspectives of motivation theory and organisational commitment may contribute to our understanding of strategy implementation
Brian D. Smith [Publisher] [Google Scholar]

Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy?
R. K. Srivastava [Publisher] [Google Scholar]

Collaboration or opportunism? The role of social capital in developing successful export clusters
Phillip Waite; Paul Williams [Publisher] [Google Scholar]