TOC: J Mar Theory Practice


Journal of Marketing Theory and Practice, 18(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

The Impact of Customers’ Relational Models on Price-Based Defection
Velitchka D. Kaltcheva, Robert D. Winsor, A. Parasuraman [Publisher] [Google Scholar]

Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes
Ulrich R. Orth, Daniela Campana, Keven Malkewitz [Publisher] [Google Scholar]

Prosocial Effects in Youth from Involvement in an Experiential, Cause-Related Marketing Event
Todd J. Arnold, Timothy D. Landry, Charles M. Wood [Publisher] [Google Scholar]

Effects of Family Structure and Socialization on Materialism: A Life Course Study in France
Sarah Benmoyal-Bouzaglo, George P. Moschis [Publisher] [Google Scholar]

Meaningful Replication: When is A Replication no Longer A Replication? A Rejoinder to Stella and Adam (2008)
Mark F. Toncar, James M. Munch [Publisher] [Google Scholar]

Have You Made Plans for that Big Day? Predicting Intentions to Engage in Funeral Planning
Elyria Kemp, Steven W. Kopp [Publisher] [Google Scholar]

Primer for New Authors: On the Fundamentals of Publishing in Marketing Journals
David J. Ortinau [Publisher] [Google Scholar]