TOC: J Bus Bus Mar

Introduction

Journal of Business-to-Business Marketing, 16(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: b2b: journals

Journal of Business-to-Business Marketing 

Relevant ARCategory: Marketing Journals 


Volatile Environments and Interfirm Governance: Does Trust Matter?
Sungmin Ryu; Yanghoon Lim; Heesook Hong [Publisher] [Google Scholar]

Bridging Industrial Segmentation Theory and Practice
Ann H©jbjerg Clarke [Publisher] [Google Scholar]

A Measure for Companies’ Customer Portfolio Management
Harri Terho [Publisher] [Google Scholar]

Book Review

Business Relating Business: Managing (IN) Organisational Relations and Networks, by Ian Wilkinson
Sharon Purchase [Publisher]