TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 16(4)
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Journal of Business-to-Business Marketing
Relevant ARCategory: Marketing Journals |
Volatile Environments and Interfirm Governance: Does Trust Matter?
–Sungmin Ryu; Yanghoon Lim; Heesook Hong [Publisher] [Google Scholar]
Bridging Industrial Segmentation Theory and Practice
–Ann H©jbjerg Clarke [Publisher] [Google Scholar]
A Measure for Companies’ Customer Portfolio Management
–Harri Terho [Publisher] [Google Scholar]
Book Review
Business Relating Business: Managing (IN) Organisational Relations and Networks, by Ian Wilkinson
–Sharon Purchase [Publisher]