ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Brand new territory: Leadership, practice and research agenda
–Temi Abimbola [Publisher] [Google Scholar]

Examining the customer equity framework from a consumer perspective
–Abhijith Holehonnur, Mary A Raymond, Christopher D Hopkins and Amanda C Fine [Publisher] [Google Scholar]

Employer branding and market segmentation
–Lara Moroko and Mark D Uncles [Publisher] [Google Scholar]

Is the company the only meaningful brand for services?
–Kaleel AM Rahman, Charles S Areni and Peter McDonald [Publisher] [Google Scholar]

A political candidate’s brand image scale: Are political candidates brands?
–Francisco Guzman and Vicenta Sierra [Publisher] [Google Scholar]

Giving a shout out to Seagram’s gin: Extent of and attitudes towards brands in popular songs
–Federico de Gregorio and Yongjun Sung [Publisher] [Google Scholar]

Opening the door to counterfeits?
–Judith Mulholland and Andrew Terry [Publisher] [Google Scholar]

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