TOC: J Brand Man


Journal of Brand Management, 17(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Brand Management 

Relevant ARCategory: Marketing Journals 

Brand new territory: Leadership, practice and research agenda
Temi Abimbola [Publisher] [Google Scholar]

Examining the customer equity framework from a consumer perspective
Abhijith Holehonnur, Mary A Raymond, Christopher D Hopkins and Amanda C Fine [Publisher] [Google Scholar]

Employer branding and market segmentation
Lara Moroko and Mark D Uncles [Publisher] [Google Scholar]

Is the company the only meaningful brand for services?
Kaleel AM Rahman, Charles S Areni and Peter McDonald [Publisher] [Google Scholar]

A political candidate’s brand image scale: Are political candidates brands?
Francisco Guzman and Vicenta Sierra [Publisher] [Google Scholar]

Giving a shout out to Seagram’s gin: Extent of and attitudes towards brands in popular songs
Federico de Gregorio and Yongjun Sung [Publisher] [Google Scholar]

Opening the door to counterfeits?
Judith Mulholland and Andrew Terry [Publisher] [Google Scholar]