Chetty and Campbell-Hunt Win Thorelli
Sylvie Chetty and Colin Campbell-Hunt have won the Hans B. Thorelli/J Intl Mar Award for, "A Strategic Approach to Internationalization: A Traditional Versus a 'Born-Global' Approach"
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2009 Hans B. Thorelli Award
Each year the Editorial Board of Journal of International Marketing honors the author(s) of one of the articles published with the Hans B. Thorelli Award, which, in 2004, was reestablished as a five-year-plus award. This year?s award recognizes an article published in 2004 that has made the most significant and long-term contribution to international marketing theory or practice. The JIM Editorial Board, in conjunction with the award committee composed of editor David A. Griffith (chair, Michigan State University), Ruth N. Bolton (Marketing Science Institute), and R. Bruce Money (Brigham Young University), has selected the following recipients and article for the 2009 Hans B. Thorelli Award:
?A Strategic Approach to Internationalization: A Traditional Versus a ?Born-Global? Approach?
Sylvie Chetty and Colin Campbell-Hunt
Volume 12, Number 1
Journal of International Marketing will honor the recipients with a $1,000 cash award and a special plaque, which will be presented at the American Marketing Association?s 2010 Winter Marketing Educators? Conference to be held February 19?22, at the Sheraton New Orleans in New Orleans, Louisiana.
The editor thanks the Editorial Board members and the members of the award committee for taking the time to participate in this important aspect of JIM, which honors the scholarship of authors.
The award is named in honor of the late Professor Hans B. Thorelli. Thorelli?s ?significant contributions to global marketing knowledge? were recognized in the first award given by the AMA Global Special Interest Group. He directed the first-ever representative study of consumer experience in the marketplace in a developing country (Thailand). He initiated the development of the pioneering, marketing-oriented International Operations Simulation (INTOP) at the University of Chicago in 1964, and he directed the 2006 edition of INTOPIA B2B for the Internet. Thorelli was Distinguished Professor of Business Administration Emeritus at Indiana University and the author of more than 100 articles and 11 books in marketing, international business, strategic management, and public policy. He held doctoral and LL.D. degrees from the University of Stockholm.