Shiv, Carmon and Ariely Win O’Dell
Baba Shiv, Ziv Carmon, and Dan Ariely have won the 2010 William F. O?Dell Award for, "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," from JMR 42(4)
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2010 William F. O’Dell Award
Baba Shiv, Ziv Carmon, and Dan Ariely have been selected as the recipients of the 2010 William F. O’Dell Award for their article "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," which appeared in the November 2005 (Volume 42, Number 4) issue.
The award honors the Journal of Marketing Research article published in 2005 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The committee overseeing the voting process comprised Russ Winer (chair), Greg Allenby, and Ravi Dhar.
- Baba Shiv is Professor of Marketing at Stanford University’s Graduate School of Business.
- Ziv Carmon is Professor of Marketing at INSEAD.
- Dan Ariely is Alfred P. Sloan Professor of Behavioral Economics at Massachusetts Institute of Technology.
The four other finalists were as follows: Min Ding, Rajdeep Grewal, and John Liechty for their article, “Incentive-Aligned Conjoint Analysis” (February 2005); Nathan Novemsky and Daniel Kahneman for their article, “The Boundaries of Loss Aversion” (May 2005); Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee for their article, “RFM and CLV: Using Iso-Value Curves for Customer Base Analysis” (November 2005); and Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust for their article “Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing” (November 2005).
The award will be presented at the American Marketing Association’s 2010 Winter Marketing Educators’ Conference to be held February 19–22, at the Sheraton New Orleans in New Orleans, La