TOC: J Prod Innovation Man


Journal of Product Innovation Management, 27(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product Innovation Management 

Relevant ARCategory: Marketing Journals 

From the Editor
C. Anthony Di Benedetto [Publisher]

From the Special Issue Guest Editor: Special Issue on Branding and New Product Development
Erik Jan Hultink [Publisher] [Google Scholar]

Designing Visual Recognition for the Brand
Toni-Matti Karjalainen, Dirk Snelders [Publisher] [Google Scholar]

Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products
Richard R. Klink, Gerard A. Athaide [Publisher] [Google Scholar]

Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort
Michael B. Beverland, Julie Napoli, Francis Farrelly [Publisher] [Google Scholar]

Global Integration of Brands and New Product Development at General Motors
Janell D. Townsend, S. Tamer Cavusgil, Marietta L. Baba [Publisher] [Google Scholar]

Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs
Cornelia Droge, Michael A. Stanko, Wesley A. Pollitte [Publisher] [Google Scholar]

High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition
Rajesh K. Tyagi, Mohanbir S. Sawhney [Publisher] [Google Scholar]

Learning Capability, Technological Parity, and Innovation Mode Use
Clyde Eir¡kur Hull, Jeffrey G. Covin [Publisher] [Google Scholar]

Sales Forecasting in High-Technology Markets: A Utility-Based Approach
Reinhold Decker, Kumiko Gnibba-Yukawa [Publisher] [Google Scholar]

Perspective: Economic Conditions, Entrepreneurship, First-Product Development, and New Venture Success
Lisa Z. Song, Michael Song, Mark E. Parry [Publisher] [Google Scholar]

Book Reviews

Unleashing Innovation: How Whirlpool Transformed an Industry by Nancy Tenant Snyder and Deborah L. Duarte
Steven P. MacGregor [Publisher]

The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen
Katherine Radeka [Publisher]

The Silver Lining: An Innovation Playbook for Uncertain Times by Scott D. Anthony
Donovan R. Hardenbrook [Publisher]