Racom Communications announces it will publish the International Journal of Integrated Marketing Communications, Edited by Don E. Schultz, John Schibrowsky and J. Steven Kelly
www.Racombooks.com • www.ijimc.com • 800-247-6553 • 312-494-0100
CALL FOR PAPERS
International Journal of Integrated Marketing Communications
Submission Deadline: January 15, 2010
Two of the most powerful forces in business in the past two decades have been IMC (Integrated Marketing Communications) and globalization. Dozens of books and hundreds of articles have been written about both. Few attempts have been made to bring the two topics together in a single publication—until now. The International Journal of Integrated Marketing Communications will publish articles of interest and use to scholars, teachers, and practitioners on the subject of IMC in both domestic and international contexts.
Initial queries should include a one-page summary or abstract (250 words max.) and an outline of the proposed work. Topics might include any of the subject areas mentioned in the Editorial Mission Statement, with an IMC emphasis. Such topics include:
- Accountability measurements
- Aligning strategy and tactics
- Market triggers and predictors
- All tactical areas in Marketing Communications including, but not limited to, those mentioned in the Editorial Mission Statement.
- Teaching methodology or cases in any of these areas.
Send your submission by email to the Managing Editor, who will forward it to the Co-Editors. Your submission will be reviewed for fit with the IJIMC’s purpose and mission, and you will be contacted regarding next steps.
Richard Beltramini, School of Business, Wayne State University; Brad Berens, Editor in Chief, iMedia Corp.; Richard Cole, Professor and Chair, Dept. of Advertising, Public Relations and Retailing, Michigan State University; Thomas Duncan, Professor Emeritus, School of Communications, University of Colorado; Suzanne Fogel, Chair, Department of Marketing, DePaul University; Richard Hren, Strategy Director, Euro RSCG Discover; Arthur Middleton Hughes, The Database Marketing Institute; Ron Jacobs, President, Jacobs & Clevenger; Susan K. Jones, Professor, Department of Marketing, Ferris State University; Thomas Kuczmarski, President, Kuczmarski & Associates; Theresa Kushner, Director, Customer Intelligence, Cisco; Robert F. Lauterborn, Professor Emeritus, School of Advertising and Communications, University of North Carolina, Chapel Hill; Sandra Moriarity, Professor Emerita, University of Colorado; Richard Nelson, Manship School of Mass Communication, Louisiana State University; Jimmy Peltier, Department of Marketing, University of Wisconsin, Whitewater; Joseph Phelps, Professor, Department of Advertising and Public Relations, University of Alabama; Charles Prescott, Oak Knoll Limited/The Prescott Report; Freddy Rosales, Vice President and Partner, di Paola WPP, Argentina and Professor, Postgraduate School, ITBA (Buenos Aires Institute of Technology); Peter J. Rosenwald, Partner, Consult Partners, São Paolo, Brazil; Sheila Sasser, Professor, College of Business, Eastern Michigan University; J. Walker Smith, President, Yankelovich & Partners; Ruth Stevens, Adjunct, Columbia University and Shanghai Management Institute; Alastair Tempest, Director General of the Federation of European Direct and Interactive Marketing (FEDMA); Regine Vanheems, Lecturer, Sorbonne University; Maria Villar, Vice President, Marketing, MCVI, Inc.; Alan Weber, Adjunct, University of Kansas and President, d2g; Roy Young, President, Marketingprofs.com
Don E. Schultz
Emeritus, Medill IMC
Department of Marketing
University of Nevada, Las Vegas
J. Steven Kelly
Department of Marketing
Dir., Kellstadt Center
Editorial Mission Statement
The International Journal of Integrated Marketing Communications is devoted to the dissemination of information about the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications, including direct/interactive marketing, database marketing, public relations, advertising, sales promotion, and other forms of promotional communications for both for-profit and not-for-profit entities and about how they can be integrated for more effective results. IJIMC editorial content will include scholarly research on business applications of IMC as well as cases and research on teaching IMC. The target reader for this publication is the college classroom or online teacher— whether tenure track or adjunct, whether in a degree or executive/ professional development program— and IMC practitioner interested in actionable theory and practice.