TOC: Mar Theory


Marketing Theory, 9(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Theory 

Relevant ARCategory: Marketing Journals 

Online consumer misbehaviour: an application of neutralization theory
Lloyd C. Harris and Alexia Dumas [Publisher] [Google Scholar]

Towards a service-dominant place marketing logic
Gary Warnaby [Publisher] [Google Scholar]

Convenience: a services perspective
Jillian Dawes Farquhar and Jennifer Rowley [Publisher] [Google Scholar]

I just tend to wear what I like: contemporary consumption and the paradoxical construction of individuality
Terry Newholm and Gillian C. Hopkinson [Publisher] [Google Scholar]

Freedom and constraint in the empowerment as jazz metaphor
Steve Oakes [Publisher] [Google Scholar]

Call for papers: Special issue of Marketing Theory on intentionality in the explanation of consumer and marketer behaviour
Gordon Foxall [Publisher] [Google Scholar]