TOC: Mar Theory
Introduction
Marketing Theory, 9(4)
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Marketing Theory
Relevant ARCategory: Marketing Journals |
Online consumer misbehaviour: an application of neutralization theory
–Lloyd C. Harris and Alexia Dumas [Publisher] [Google Scholar]
Towards a service-dominant place marketing logic
–Gary Warnaby [Publisher] [Google Scholar]
Convenience: a services perspective
–Jillian Dawes Farquhar and Jennifer Rowley [Publisher] [Google Scholar]
I just tend to wear what I like: contemporary consumption and the paradoxical construction of individuality
–Terry Newholm and Gillian C. Hopkinson [Publisher] [Google Scholar]
Freedom and constraint in the empowerment as jazz metaphor
–Steve Oakes [Publisher] [Google Scholar]
Call for papers: Special issue of Marketing Theory on intentionality in the explanation of consumer and marketer behaviour
–Gordon Foxall [Publisher] [Google Scholar]