TOC: J Med Mar


Journal of Medical Marketing, 9(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: sectors: journals

Journal of Medical Marketing 

Relevant ARCategory: Marketing Journals 

The death of distance and why it matters to medical marketers
Brian D Smith [Publisher] [Google Scholar]

The use of apology in health care
Michael J Howley Jr [Publisher] [Google Scholar]

An exploratory study of key opinion leadership management trends among European pharmaceutical companies
Brian D Smith [Publisher] [Google Scholar]

Target Product Profile: A renaissance for its definition and use
Paul W Tebbey and Charles Rink [Publisher] [Google Scholar]

The effect of marketing strategy and marketing capability on business performance. Case study: Iran’s medical equipment sector
Shahriar Azizi, Sedigheh Ansari Movahed and Maryam Haghighi Khah [Publisher] [Google Scholar]

Identifying product attributes through conjoint analysis with special reference to Color Doppler
Vibhava Srivastava, Neeraj Pandey and Harish Sharma [Publisher] [Google Scholar]

The Portuguese pharmaceutical market in the near future – A time series exploration approach
Maria Helena Miranda Flores Baptista and Jorge M Mendes [Publisher] [Google Scholar]

Sustaining performance: Learning from buyers’ experience of Viagra
Owen M Bradfield, Caroline Parker and Leonie Goodwin [Publisher] [Google Scholar]

Nothing so practical
Brian D Smith [Publisher] [Google Scholar]