ARC: Connections: ELMAR: TOC areas: sectors: journals

Journal of Medical Marketing  Relevant ARCategory: Marketing Journals

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The death of distance and why it matters to medical marketers
–Brian D Smith [Publisher] [Google Scholar]

The use of apology in health care
–Michael J Howley Jr [Publisher] [Google Scholar]

An exploratory study of key opinion leadership management trends among European pharmaceutical companies
–Brian D Smith [Publisher] [Google Scholar]

Target Product Profile: A renaissance for its definition and use
–Paul W Tebbey and Charles Rink [Publisher] [Google Scholar]

The effect of marketing strategy and marketing capability on business performance. Case study: Iran’s medical equipment sector
–Shahriar Azizi, Sedigheh Ansari Movahed and Maryam Haghighi Khah [Publisher] [Google Scholar]

Identifying product attributes through conjoint analysis with special reference to Color Doppler
–Vibhava Srivastava, Neeraj Pandey and Harish Sharma [Publisher] [Google Scholar]

The Portuguese pharmaceutical market in the near future – A time series exploration approach
–Maria Helena Miranda Flores Baptista and Jorge M Mendes [Publisher] [Google Scholar]

Sustaining performance: Learning from buyers’ experience of Viagra
–Owen M Bradfield, Caroline Parker and Leonie Goodwin [Publisher] [Google Scholar]

Nothing so practical
–Brian D Smith [Publisher] [Google Scholar]

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