ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Database Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–John Ozimek [Publisher] [Google Scholar]

Stay or leave: Applying Approach-Avoidance Theory to virtual environments
–W Randy Clark, Jeremy Ezell, Jeff Clark and Denisse N Sheffield [Publisher] [Google Scholar]

How should the goals for ‘contact optimisation’ be set, and how should contact optimisation be managed in a multi-channel inbound and outbound environment?
–Julian Berry [Publisher] [Google Scholar]

2008 telemarketing amendments: What now?
–Rajesh Srivastava, Gwen Fontenot, Ray Stroup and Anne Keaty [Publisher] [Google Scholar]

Building a CSF framework for CRM implementation
–Ilan (Daniel’s) Rahimi and Uri Berman [Publisher] [Google Scholar]

Customer development strategies for exceeding expectations – An exploratory study
–Lawrence Ang and Francis Buttle [Publisher] [Google Scholar]

Increased use of database right against former employees
–Ewan Nettleton and Clare Cruise [Publisher] [Google Scholar]

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