ARC: Connections: ELMAR: TOC areas: management: journals

Harvard Business Review  Relevant ARCategory: Marketing Journals

---

How to Pick a Good Fight
–Saj-nicole A. Joni and Damon Beyer [Publisher] [Google Scholar]

Let the Response Fit the Scandal
–Alice M. Tybout and Michelle Roehm [Publisher] [Google Scholar]

Don’t Be Undersold!
–Jan-Benedict E.M. Steenkamp and Nirmalya Kumar [Publisher] [Google Scholar]

The Innovator’s DNA
–Jeffrey H. Dyer , Hal B. Gregersen , and Clayton M. Christensen [Publisher] [Google Scholar]

How Open Innovation Can Help You Cope in Lean Times
–Henry W. Chesbrough and Andrew R. Garman [Publisher] [Google Scholar]

Create Three Distinct Career Paths for Innovators
–Gina Colarelli O’Connor , Andrew Corbett , and Ron Pierantozzi [Publisher] [Google Scholar]

Closing the Customer Feedback Loop
–Rob Markey , Fred Reichheld , and Andreas Dullweber [Publisher] [Google Scholar]

Negotiation? Auction? A Deal Maker’s Guide
–Guhan Subramanian [Publisher] [Google Scholar]

Don’t Integrate Your Acquisitions, Partner with Them
–Prashant Kale , Harbir Singh , and Anand P. Raman [Publisher] [Google Scholar]

The ROI on Weight Loss at Work
–George L. Blackburn, MD [Publisher] [Google Scholar]

---