MBA B2B Marketing Course
Sudipt Roy seeks material and information about MBA Business-to-Business Marketing courses
I teach Business-to-Business Marketing to MBA students. It appears that from being an engineering industry-focussed one (when it was called “Industrial Marketing”), this course today is becoming more IT industry-focussed. I would like to make it more broad-based by including material and cases from service industry (e.g. management consulting), banking and finance, etc. Suggestions in this regard are welcome.
In addition, from your existing courses any material including course outlines, suggested cases (or other teaching accessories), slides, etc. you could share would be of great help. If you know of videos (preferably of short duration) that can be shown in the class then please do let me know about them too.
Thank you very much,
Assistant Professor of Marketing
Indian School of Business
Gachibowli, Hyderabad 500 032
India. Ph:+91 40 23187121