Marketing Dynamics 2010


7th annual Marketing Dynamics Conference, Istanbul, 21-24 Jun 2010, Organized by T?lin Erdem and Koen Pauwels; Deadline 28 Feb

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June 21-24, 2010
Ozyegin University, Istanbul

Organizing committee: Tulin Erdem, Koen Pauwels

Program committee: Marnik Dekimpe, Tulin Erdem, Natalie Mizik, Prasad Naik, Koen Pauwels, Shuba Srinivasan, Vishal Singh, Harald van Heerde, Russ Winer.

We invite all interested researchers to participate in the 7th annual Marketing Dynamics Conference, jointly sponsored by ISMS, MSI and Ozyegin University. The conference will be held at Ozyegin University, Istanbul from June 21-24, 2010. The purpose of this meeting is to provide a setting for academic researchers interested in marketing dynamics to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work. The conference begins Monday, June 21st, with a choice among two tutorials: agent-based modeling by Prof. Rosanna Garcia and modern time series tools in marketing by Prof. Philip-Hans Franses. Tuesday kicks off with a keynote address by Nobel Laureate Prof. Dan McFadden, followed by research presentations by faculty and doctoral students June 22nd -24th. Conference dinners and breaks will make full use of the wonderful city of Istanbul, and optional tours of the city and the country are offered after the conference.

You can participate either as an attendee or presenter. If you are interested in presenting your research, please email a three-page abstract (one title page and two text pages) to the conference Web site (open soon) by February 28, 2010. Decisions will be made by March 30, leaving you ample time for travel and lodging planning. Your presentation (30 minutes) will be followed by discussions (about 15 minutes) with the other participants. The topics will focus on marketing phenomena involving dynamic outcomes, actions, or processes (e.g., Bayesian learning, dynamic structural models, Hidden Markov models, time-series approaches, dynamic competitive games, dynamics in consumer learning, brand and corporate equity, customer management, or market response). Proposals and presentations by PhD students are strongly encouraged: registration fees are waived and you can apply for a limited number of financial grants for travel and lodging.

Details on the registration fee, lodging, and other conference details are forthcoming in the conference website, whose opening will be announced shortly. For any additional questions, please contact the conference organizers at