Revisit: Anti-Consumption


Special issue of European Journal of Marketing, and Symposium, Marseille, 25-26 Jun 2010, Edited by Michael S. W. Lee, Dominique Roux, Helen Cherrier and Bernard Cova; Deadline 29 Jan 2010

 ARC: Connections: ELMAR: Posting

areas: society: revisit

Related ARContent: European Journal of Marketing 

Anti-consumption and Consumer resistance Symposium

The International Centre for Anti-Consumption Research (ICAR) and New Approaches to Consumer Resistance (NACRE) symposium will be hosted by Euromed Management in Marseille, France, on June the 25-26th 2010


This symposium is combined with an European Journal of Marketing (EJM) official call for anti-consumption papers to be published in 2011.

Interested Authors should take into consideration the objectives and topic areas of:

ICAR ( and NACRE (

As well as the unique positioning statement and intended audience of EJM (

Interested authors are also invited to consider the fit of other potential topics through discussion with Dr Mike Lee.


Please follow EJM formatting guidelines. The short manuscripts submitted to the EJM special issue must not exceed 4500 words in length (including references). Manuscripts should be submitted by January 29th 2010

All manuscripts will undergo a double blind peer review process involving several guest Editors and a specialist review panel. We hope to notify authors of the first round outcome in April 2010. Authors successful in the first round may be required to present their work at the ICAR/NACRE Symposium, where they will receive additional feedback for revising and re-submitting their manuscript to the EJM special section second round. Manuscripts should ONLY be submitted in electronic format to Manuscript Central (

We look forward to your participation!

Michael S W Lee, Dominique Roux, Helene Cherrier, Bernard Cova

Special Section Guest Editors,
European Journal of Marketing,